“This is not a war on Islam.” Tony Blair on the war on…terrorism.
Drop the Pink Elephant is the best-selling business book written by Broadcasting Business Managing Director Bill McFarlan. Positive communication is the holy grail of everyday work and life. However almost all of us fall into the trap of allowing unnecessary negatives… what Bill calls ‘Pink Elephants’… to reduce our effectiveness often highlight the oppopsite of what we intend.
The book aims to:
Bottom line... greater morale, greater productivity, greater profitability.